GiantSteps'
work with digital media technology vendors often
involves go-to-market strategy. This is typically
an engagement of several months in length, which
puts the client in an excellent position to bring
robust offerings to market with efficient allocation
of resources to defining and capturing near-term
market opportunities, maximizing sales effectiveness,
and positioning the business for rapid growth.
We
generally use the following methodology:
- In-depth
understanding of the vendor's technology
and any existing products.
- Research
and definition of key value chains in the
relevant industry segments, including:
- End
customers
- Technology
integration points
- Competitors
- Prioritization
of markets, value chains, and specific links
in value chains most likely to lead to rapid
sales opportunities (“low hanging fruit”)
as well as those that are too difficult.
- Identification
of desired features for low hanging fruit
and value propositions for products and services.
- Definition
and prioritization of product marketing tactics
necessary to capture low hanging fruit, including:
- Products
and Services
- Marketing
initiatives
- Strategic
partnerships
- Assistance
in executing product strategies, through
such means as:
- Introductions
to potential partners & structuring
of partnership agreements
- Planning
of marketing initiatives
- Product
definition
- Sales
training
Please contact us for further
information on product strategy engagements.
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