Our
work with content providers often involves
strategic transformation of the company's
technology infrastructure, processes, and
organization from single-media "silos" to
those that facilitate cross-media content
creation and production, and scalable product
development.
Through
our client engagements, we have evolved
a methodology which we believe is effective
in planning for technology acquisition
and organizational change that is tied
to real business objectives rather than "blue
sky" or "build it and they will
come" rationales.
Our
Cross-Media Transformation Strategy methodology
is as follows:
- Discovery: meet
with key stakeholders and digest relevant
documentation. The objective is to understand:
- Current
technology.
-
Current workflow processes and
organization.
- Current
product
lines.
- Plans
for future
products,
particularly
those that
are difficult
or even impossible
to produce
with current
technology
and processes.
- Gap
Analysis: identify gaps
in technological and process capabilities
required to produce the desired future
products. This would depend on the
level of detail that the client provides
on its future product plans.
- Workshop: presentation
and discussion of new capabilities
that we determine are relevant to the
client’s situation.
- Recommendations: a
document that includes:
- A
description of an ideal technology architecture
for the client.
-
Descriptions of desired workflow
processes, skills, and organization.
- Descriptions
of technology components that the client
would need to adopt to achieve the ideal
architecture, along with priorities, broad
cost estimates, and suggested timelines.
- Business
Case: an
explanation of the business justification
for the new capabilities, along
with cost estimates. Depending
on the client’s wishes, this
may include a full ROI (return
on investment) analysis with P&L
impact.
- Implementation
Plan: a suggested timeline
for implementing the Recommendations,
including a list of projects along
with their prioritization and phasing.
- First
Vendor Selection:
- RFI/RFP
to vendors of the technology chosen as
first in the Implementation Plan.
- Evaluation
of responses from vendors.
- Selection
of short-list vendors (typically 2-4) and
arrangement of presentations by those vendors,
preferably at the client site.
Detailed
evaluation of short-list vendors, along
with selection of first and backup choices.
- If
desired, assistance to the client in negotiating
agreement with the first choice vendor
(or, if no agreement reachable, the backup).
Please contact
us for further information on Cross-Media
Transformation Strategy engagements.
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