January 2002, GiantSteps president Bill Rosenblatt
coined the term Enterprise Content Integration (ECI).
ECI is a new approach to content management at the
enterprise level of large, diversified content providers.
It emphasizes integration of separate, heterogeneous
systems over the traditional Digital Asset Management
approach of building a single large repository containing
all of the company's content.
reflects the current reality of diversified content
companies that have already built various types of
content-storing systems, including databases and
file servers, at business unit or departmental levels.
Rather than tear these systems down and start all
over again with an expensive, long-duration, and
risky project, the ECI approach lets you build functionality
on top of what you have that results in real business
benefits and costs a fraction as much.
large media companies have embarked on ECI implementation
projects, and various tools from vendors are available
to assist media companies with ECI deployment.
features on Enterprise Content Integration: